Free download

Plan a website that brings customers, in 30 minutes.

Whether you build it yourself or hire anyone (including us), this is the 20-point checklist we use before every single project. Skip it and your website is decoration. Follow it and your website is a salesperson.

✓ 20 checkpoints✓ 30 minutes✓ Zero jargon✓ Actually free

Get the free checklist

20 checkpoints, 30 minutes, zero jargon.

No spam, ever. Occasional website tips from Hellen; unsubscribe anytime.

What's inside

1

Strategy

The one-sentence goal, your real customer, and the single action your site exists to cause.

2

Pages & content

The 5 pages most businesses actually need, your 10-word headline, and why your prices belong in public.

3

Technical

Domain ownership, professional email, SSL, mobile, and analytics. The trust foundations.

4

Conversion

The money section: buttons, forms, proof above the fold, and the reply-speed plan that keeps leads warm.